Shopping Simulator

Shopping Simulator

In collaboration with Sama Al-Waidh

We were briefed to use speculative design and design fiction methods to describe a vision of future communication in a narrative scenario. Therefore we speculated the future of shopping; all shops are gone in 50 years and people begin to miss the social experience of it, becoming increasingly isolated. We therefore speculated a future solution to the lack of shopping experience. 


We created an advert for Shopping Simulator; a game for a future virtual reality device, bringing people back to a ‘vintage’ physical shopping experience where you can interact with groceries and people once again.